If you are a member of YouTube Premium, great news: your viewing experience just got a serious boost. YouTube is launching a new batch of exclusive features and experiments that are intended to give you greater control over the way you view, hear, and enjoy content. From smarter features to better sound and even new savings with Google One, Premium is now more valuable than ever.
Here’s a sneak peek at what’s new and why you should give it a try.
Make YouTube Your Own Like Never Before
YouTube is making Premium members more ways to make their watch more personal with brand-new tools. The update allows you to try out several experimental features all at once by visiting youtube.com/new. They’re fun, handy, and designed to enhance your experience on the platform.
Let’s take a rundown of what you can now discover.
Crisp, Clear Audio for Music Enthusiasts
If you’re a user who watches videos on music videos on YouTube a lot, this one’s for you. Now, premium users have access to high-quality 256kbps audio, which makes music sound deeper, clearer, and richer than before.
Picture-in-Picture for YouTube Shorts on iOS
iPhone users, your turn! Now you can view Shorts in picture-in-picture mode, so your preferred short-form vids can play in a tiny window while you scroll messages, glance through social media, or multitask in other applications.
Smart Downloads for Shorts on iOS
Another iOS-exclusive feature lets Premium users automatically download recommended Shorts for offline viewing. If you’re often on the move or have a spotty internet connection, this is a game-changer.
Jump Ahead to the Good Stuff (Now on Web)
The “Jump Ahead” feature, previously exclusive to mobile, is now accessible from your web browser. With AI, YouTube determines the most, most engaging parts of a video and takes you right to them.
Customize Your Mobile Playback Speed
YouTube is introducing increased playback speed choices on mobile, where you can go up to 4x speed. Whether you’re quickly reviewing tutorials, keeping up with podcasts, or simply pressed for time, you now have more control over your viewing speed.
Access Even More Experiments
The good news? You’re no longer stuck with a single experimental feature at a time. Now you can sign up for multiple experiments all at once at youtube.com/new. That equals more tools, more enhancements, and more enjoyment of YouTube, customized to how you prefer to use the service.
YouTube Premium + Google One: A Bundle with Big Value
On top of all the new features, YouTube is now partnering with Google One to provide a bundled package in the U.S. If you subscribe to a Google One Premium plan or higher, you’ll receive YouTube Premium for less. The bundle provides:
- Ad-free YouTube watching
- 2TB of cloud storage
- Google One member benefits
- Lower total price than purchasing separately
Why This Matters
YouTube Premium is now more than about skipping ads. These new additions are turning it into a smart, adaptable, and value-rich membership. Whether you’re a light viewer, music aficionado, or power user who multitasks, there’s something new here to improve your experience.
From speedier playback and improved sound to offline saves and intelligent skips, YouTube is paying attention to its Premium members and adding real, everyday value.
Final Thoughts
If you’re already a YouTube Premium member, now is the ideal time to check out these new features. Go to youtube.com/new and give the experimental features a try to find out what works best for you.